Hi there, I’m Lauren.
Marketing & Business Growth Consultant + Creative Brand Strategist
Corporate & Luxury Event Producer + Based in New York City
I help businesses reach their clients and drive revenue with results-focused marketing strategy, branding, and content.
Areas of Expertise
B2B & B2C Marketing Campaigns
Program Planning & Execution
Account Retention & Growth
Executive Briefings & Strategy
Content Marketing
Web Design & Content Management
Branding & Communications
Social Media Marketing
Demand Generation
Program Analysis
Paid & Digital Advertising
Graphic Design & Infographics
Client-Facing Initiatives & Experience
Event Planning & Execution
Video Content Production
Affiliate & Partner Programming
Team Leadership & Management
Reporting & Optimization
The Results
Growth Marketing Strategy
For over two years, I developed and executed global Growth Marketing campaigns and programs that generated awareness and demand for one of the world’s leading data integration and analytics companies.
This Growth Marketing strategy positively impacted and drove over $300M in sales pipeline and net new opportunities Fortune 100 and Fortune 500 clientele.
B2B Marketing Campaigns in SaaS
Strategic Branding & Messaging Creation
Digital Marketing Content
Live Events & Webinars
Client Experience & Internal Collaboration
Account Based Marketing
I was responsible for the strategy, development, and execution of account-based marketing campaigns and programs to drive demand generation and optimize customer experience for a firm within the software industry.
I utilized data-driven marketing techniques and a strong collaboration with customers, sales teams, and customer success to drive net new growth and support experience and retention.
This Account Based Marketing initiative impacted and drove over $40M in sales pipeline and net new opportunities within ten months across Fortune 100 and Fortune 500 clientele.
Account Based Marketing Campaigns & Programs
B2B Software and SaaS Marketing
Marketing Budget Planning & Management
Product Marketing & Social Media Content
Executive Summits & Briefings
The world’s largest technology corporations have looked to me to develop executive-focused programming and advisory boards to strengthen client partnerships and generate demand in collaboration with C-suite executives.
These programs supported Fortune 100 and Fortune 500 clientele and drove over $125M in sales pipeline and net new opportunities.
Growth Marketing Strategy & Live Event Programming
Creative Branding & Web Design
Digital Marketing & Product Marketing Content
Email & Social Media Promotion
Flagship Conferences & User Programs
The world’s largest provider of language and technology solutions for global business turned to me to co-found their flagship user conference series. Over a four year period, I programmed and produced fifteen enterprise events and all supporting content, branding, and promotions in the USA, EMEA, and APAC.
This flagship conference generated over 6,000 attendee registrations and impacted more than $400M in pipeline and net new opportunities across Fortune 100 and Fortune 500 clientele.
Global Technology Event Production & Programming
Web Design & Product Marketing Content
Multi-Channel Marketing & Creative Branding Strategy
Multi-Segment Email Marketing & Social Media
Team Management & Budget Planning
Field & Partner Marketing
I led marketing strategies within the US and Canada for a firm in the software industry to support client retention and net new opportunities. This initiative included campaigns, programs, virtual events, and live events related to Field Marketing and Partner Marketing.
The programming I created positively impacted over $4M in sales pipeline, new leads, and opportunities over twelve months.
Multi-Channel Marketing
B2B Field Marketing & Partner Marketing
Customer Marketing & Customer Experience
Product Marketing Content & Branding
Corporate Marketing
I established the first-ever Corporate Marketing program for the world’s leading localization vendor. My team delivered more than 100 campaigns and events under this initiative and generated more than $100M in net new ROI.
Global Corporate Marketing Campaign Planning & Execution
Digital & Product Content Marketing
Web Design & Creative Brand Management
Social Media & Video Content Marketing
Program Analysis & Reporting
Corporate Conferences & Sales Kickoff Meetings
I have programmed and produced many corporate conferences and sales kickoff meetings. Some of the world’s largest technology corporations have looked to me to plan and host more than 30 large-scale conferences and sales kickoff meetings in North America, EMEA, and APAC with over 300 attendees per event.
Corporate Meeting Programming
Fullscale Corporate Event Production
Web Design & Copy Management
Creative Branding & Graphic Design
Email Promotion & Communication Planning
Public Relations & Social Media Promotion
President’s Club & Employee Rewards
I have planned and hosted both President’s Club experiences and events as part of employee rewards programs. To name some, I have hosted more than 20 President’s Clubs in destinations in both North America and Europe for over 2,000 deserving employees.
Incentive Trip Programming & Selection
Budget Planning & Management
Global Travel Planning & Management
Comprehensive Destination Event Planning
Web Design & Copywriting
Creative Branding & Graphic Design
Startup Marketing & Creative Branding
I have helped startups and nonprofit organizations establish their marketing strategies and find their brand identities. Over four years, I established a film festival’s brand identity, website, and oversaw all of its marketing initiatives and events.
During this initiative, this nonprofit saw over $50K in ticket sales, more than $300K in sponsorships and donations, and I collaborated with more than 200 festival executives, programmers, vendors, and agents.
Startup & Growth Marketing Strategy
Website Management & Graphic Design
Email & Social Media Marketing
Budget Planning & Management
Nonprofit Sponsorship Programming & Management
Public Relations & Corporate Awards
I co-managed public relations and curated awards and accolades for a $1B+ global corporation. In four years, my team launched 100+ press releases and secured over 50 new company awards from Crain’s New York Business, The American Business Awards, Fast Company, and other major publications.
Public Relations & Marketing Strategy
Press Release & Company Award Application Copywriting
Digital Marketing Strategy & Video Production
Email Promotion Copywriting & Strategy
Social Media Strategy, Copywriting, and Graphic Design
Philanthropy & Corporate Giving Initiatives
The world’s largest localization firm looked to be to co-found and oversee its global philanthropic event and campaign series. In three years, this series raised over $600K in donations and corporate sponsorships to benefit The V Foundation for Cancer Research.
Fundraising Event Planning & Programming
Corporate Giving Marketing
Web Design & Branding
Corporate Giving Content & Social Media Marketing
Budget Planning & Sponsorship Programming
Portfolio
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Luxury & Destination Events
City & Terrace Events specializes in unforgettable event planning and design in NYC and destinations worldwide. Our mission is to bring your celebration’s vision to life.
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![Marketing Freelance]()
Freelance Marketing & Consulting
Reach your client base and drive revenue with strategic marketing. Contact Lauren today to learn more about bringing impactful marketing plans, content, and branding to your business.
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![Travel]()
Travel Planning
Seek out life’s greatest adventures and experiences. We create one-of-a-kind itineraries and experiences leveraging partnerships with the world’s leading properties and guides.
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![Corporate Events]()
Corporate Event Programming
Propel your organization with events that unite your clients and team members alike. Learn more about planning your organization’s next corporate event or conference.
